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Strategic Mapping acquires moovel North America

This acquisition brings two leaders in transit software together to advance the rider experience

22 June 2020

Portland, Oregon—Strategic Mapping, a Toronto-based provider of Intelligent Transportation Systems (ITS), announced June 22nd, 2020 that it acquired moovel North America, a Portland based leader of mobile ticketing solutions, to combine their transit portfolio to simplify travel in cities. 

“With the addition of moovel North America, we’ll be able to offer a comprehensive product portfolio of mobile ticketing solutions & CAD-AVL systems to best meet the needs of transit agencies of all sizes,” said Bram Granovsky, President & CEO, of Strategic Mapping Inc. “We’re excited to bring our two teams together to innovate through advanced technology solutions, and elevate the transit experience in urban cities.”

moovel North America originated from an acquisition and merger of two start-ups, RideScout, based in Austin, one of the first companies to offer trip planning for a variety of mobility options—including transit, rideshare, and bikeshare—all in one app; and Portland-based GlobeSherpa, an industry leader in mobile ticketing solutions for public transit. With the backing of Daimler, the two companies became moovel North America, and worked as a unified team to bring innovative technology solutions to transit agencies across North America. 

“Together, with Strategic Mapping, we’ll continue to serve our transit agency clients mobile ticketing platforms, and work to advance the experience of taking transit—from planning to payment—feel inviting, simple, and instantaneous,” said Jeff Ganot, CEO of moovel North America. “Given Strategic Mapping’s transit experience, this partnership was a natural fit. Serving as a champion for public transit will remain a focus of our combined companies, now and into the future”  

With 25 employees located in Canada, Strategic Mapping offers hardware design, software application and system integration services to more than 30 public transit agencies and is servicing more than half a billion riders annually.

As a wholly-owned subsidiary of Strategic Mapping, moovel North America will continue to operate out of its current location in Portland, Oregon with 25 employees. moovel North America provides mobile ticketing apps and multimodal solutions to 20 transit agencies in 13 metro areas. Bram Granovsky, President & CEO, of Strategic Mapping Inc. will manage the organization. 

About Strategic Mapping Inc. 

Strategic Mapping is a privately owned company and a complete end–to–end provider of Intelligent Transportation Systems (ITS). Strategic Mapping offers hardware design, software application and system integration services to many of North America’s leading transit agencies. 

Strategic Mapping was founded in 2006, with locations in both the United States and Canada. With 14 years of expertise in the transit space, they are dedicated to providing innovative, scalable, user friendly and cost effective technologies for agencies of all sizes. Their advanced Smart Bus applications are designed to streamline day-to-day operations by providing transit agencies with tools to better manage their fleet while simultaneously enhancing trip planning, accessibility and the passenger experience.   

About moovel North America

moovel North America partners with public transit agencies, cities, employers, universities and transportation organizations to simplify the travel experience in cities through mobile ticketing apps and multimodal solutions. moovel advances the transit rider experience and agency operations through mobile ticketing innovation, advanced fare collection, and rewards and loyalty products designed to retain and grow ridership. moovel North America is headquartered in Portland, Oregon.